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Use of Power (Scenario). Broomer manufactures fashion apparel for women, men, and children. Its products...

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Use of Power (Scenario). Broomer manufactures fashion apparel for women, men, and children. Its products are in high demand and apparel stores are more than willing to carry and sell Broomer's garments. The company recently introduced a new clothing line named "Inducer," targeted at youth. However, the new line is not well received by the market, and sales fail to take off even three months after its launch. Because of the acceptance that the other Broomer products have in the market, retailers are willing to stock items from the new "Inducer" line of clothing. This is an example of power. A) passive B) legitimate C) reward D) coercive Which of these forces has NOT contributed to the weakening of national brands relative to retailer's private brands? A) Blurred brand identities from overzealous brand and line extensions B) Strong pull campaigns to build consumer interest C) Copycat products from other manufacturers D) Reduced marketing communication budgets E) Consumer price sensitivity, partly as a result of constant price promotions

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