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LP Formulation to find the best alternative to the situation below.
“Show & Sell” can advertise...
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UseLP Formulation to find the best alternative to the situation below.
“Show & Sell” can advertise its products on local radio ortelevision (TV). The advertisement budget is limited to $10,000 amonth. Each minute of radio advertisement costs $15 and each minuteof TV commercials costs $300. Show & Sell likes to use radioadvertisement at least twice as much as TVs. In the meantime, it isnot practical to use more than 400 minutes of radio advertisement amonth. Past experience shows that TV advertisement is estimated tobe 25 times more effective than that of radio. Determine theoptimum allocation of the budget to radio and TVadvertisements.
Note) If there is anything else needed during the formattingprocess, we would like to make a reasonable assumption.
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