Understanding the mind of the consumer is important when developing a marketing strategy. Why is it...

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General Management

Understanding the mind of the consumer is important whendeveloping a marketing strategy. Why is it important to understandhow attitudes are formed and changed through motivation andemotion? How can understanding the attitudes help you when creatinga marketing strategy?

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Answer It is important to understand how attitude are formed and changed through motivation and emotion to Clearly understand the consumer behavior Develop goods based on the customer tastes and preferences Understanding the attitudes is key to creating marketing strategy by It defines the market segmentation approach Helps in developing strategies for effective customer relationship Attitude is    See Answer
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