True or False with these questions. (can fill with "not sure") 1. Marketing research is a must...

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General Management

True or False with these questions. (can fill with "notsure")
1. Marketing research is a must for a marketer to make anymarketing decision.
2. The time involved in primary data collection may render thestudy obsolete
3. In drawing a sample with stratified sampling, the populationis divided into internally heterogeneous subgroups
4. The non-response error in face-to-face survey is moreprominent than in mal survey.
5. The introduction of a four-day week, leads to increasedproductivity particularly among young workers by improving jobsatisfaction "in this statement, improving job satisfaction is thedependent variable"
6. An experience survey is superior to a focus group since ituses experts.
7. In cluster sampling, we randomly choose elements from eachsubgroup.
8. The two-stage research approach often uncovers evidence thata major study is unnecessary in the first stage.
9. A codebook, or coding scheme, contains each variable in thestudy and specifies the application of coding rules to thevariable.

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4.2 Ratings (564 Votes)

Ques1 False Marketing research serves marketing management by providing information which is relevant to decision making Marketing research does not itself make the decisions nor does it guarantee success Rather marketing research helps to reduce the uncertainty surrounding the decisions to be made Ques2 See Answer

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