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Travel And Tourism Plan Outline

You will be creating a destination marketing plan outline for your final destination marketing plan. You will give a live Zoom PowerPoint presentation 15-20 minutes long to Professors Fioravante and Lyons at a mutually agreeable time during week 11. If a live Zoom session is not possible, please contact us for other options.

You are free to choose any small to mid-size city or region that is virtually unknown beyond the surrounding areas. For example, you cannot choose Detroit, London, Traverse City, Napa Valley, Grand Canyon, any national park or theme park. The example we will use is New Port, Oregon (but you are not allowed to use the example city). Please see example below. Please dont not copy this template exactly as we have added details specific to this class. Please see rubric for complete details.

Destination Marketing Plan example

Please remember this is an outline with more specifics to be added later. However, the more you have in your outline, the more you can get feedback on and improve upon for your final plan and the less work you will have to do during the later weeks of the class. For this outline, bullet points will suffice, and graphics are not required (graphics will be required for the final plan).

Please be sure to include the following in your PowerPoint outline:

• SWOT analysis
• Research and goals
• DMOs and other partnerships
• Environmental impact and sustainability
• Visitor Management
• Branding including value proposition and market segmentation
• Marketing communications including social media (with SEO and keywords)
• Future trends

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