Transforming Luxury Distribution in Asia: Bluebell's
Makeover in the Face of Digital Disruption
:Question:
1) Who are Bluebell's
customers?
2)...
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Transforming Luxury Distribution in Asia: Bluebell'sMakeover in the Face of Digital Disruption
:Question:
1) Who are Bluebell'scustomers?
2) How does Bluebellsegment them?
3) Moving forward,should they keep or alter their segmentation and if so, how?
4) Bluebell hasdescribed itself as having an entrepreneurial spirit and ready toadapt to new challenges. what's the DNA of its entrepreneurialspirit?
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Transforming Luxury Distribution in Asia Bluebells Makeover in the Face of Digital Disruption Question 1 Who are Bluebells customers Bluebell is a luxury goods distributor for Western luxury brands such as Louis Vuitton Davidoff Moschino Manolo Blahnik or Jimmy Choo in Asian markets Bluebell usually works in B2B
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