Topic = Strategy defination (100 words ) explain (150 words ) and give two examples ( eg. how...

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Topic = Strategy
defination (100 words )
explain (150 words )
and give two examples ( eg. how it works , steps involved useand limitations and specific products organisations or issues andetc ) around 150 words
plagiarism free

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4.1 Ratings (649 Votes)

The word strategy is derived from the Greek word stratgos stratus meaning army and ago meaning leadingmoving Strategy is an action that managers take to attain one or more of the organizations goals Strategy can also be defined as A general direction set for the company and its various components to achieve a desired state in the future Strategy results from the detailed strategic planning process A strategy is all about integrating organizational activities and utilizing and allocating the scarce resources within the organizational environment so as to meet the present objectives While planning a strategy it is essential to consider that decisions are not taken in a vaccum and that any act taken by a firm is likely to be met by a reaction from those affected competitors customers employees or suppliers Strategy can also be defined as knowledge of the goals the uncertainty of events and the need to take into consideration the likely or actual behavior of others Strategy is the blueprint of decisions in an organization that shows its objectives and goals reduces the key policies and plans for achieving these goals and defines the business the company is to carry on the type of economic and human organization it wants to be and the contribution it plans to make to its shareholders customers and society at large PepsiCo Inc is a publicly traded company that operates in the beverage industry Established in the 1890s by Caleb Bradham who was a pharmacist the company became publicly traded in 1903 Initially the company operated under the name Pepsicola In the year 1965 the Pepsicola merged with Fritolay to form the current company At the merging time Pepsicola Company produced products such as PepsiCola Mountain Dew and Diet Pepsi Fritolays on the other hand produced products such as Lays potato chips Fritos corn chips Ruffles potato chips Cheetos cheese flavored snacks and Rold Gold pretzels Young 2015 PepsiCo Inc Company has strengths weaknesses opportunities and threats However the company manages to exploit the strengths and opportunities presented to it in ensuring it remain competitive in the market With the acquisition of Tropicana in the year 1998 and merger with Quaker Oats the company grew bigger As such the company was provided with an excellent opportunity to operate within the larger United States of America market and this set the beginning for the globally recognized company Currently PepsiCo operates in more than 200 countries around the world Some of the companys main products include Pepsi Max Pepsi Samba Mirinda Pepsi Twist Crystal Pepsi Pepsi Jazz and Pepsi One Young 2015 However three brands perform best in the US which includes Diet Pepsi Mountain Dew and PepsiCola Apart from beverages the company also holds a market share of 56 through production and distribution of salty PepsiCo Inc operates in an oligopoly market An oligopoly market has a small number of firms dominating the market The actions of any of the dominant firms affect the other companies The major players in the beverage industry include PepsiCo Coca Cola Rebbull Living Energy and Hansen Natural Corporation These firms dominate the beverage market and usually buy out other small companies that enter the market All these firms sell identical and differentiated products The beverage industry has entry barriers Although it is possible for new entrants to enter the beverage market in the US as the legalities are favorable the threat of entrant is high Gamble and Thompson 2013 See Answer

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