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Tome un producto como una olla a presin de bajo costo [con un precio de...

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Accounting

Tome un producto como una olla a presin de bajo costo [con un precio de Rs. 1800,00 por 3 litros, Rs.2400,00 por 5 litros, Rs. 3200.00 para una olla a presin de 6,5 litros] que est dirigida al grupo de bajos ingresos cuyo ingreso anual est en el rango de Rs. 1,2 a 1,8 lakhs por ao [Rs. 10.000 - Rs. 15.000 por mes]. Usando el principio de JND, sugiera un descuento para familias que ganan 10,000 por mes y familias que ganan Rs. 15000.00, eso los hara levantarse y notar el descuento y los impulsara a comprar la olla a presin. Por favor justifique el descuento por el mismo.

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