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Today, we are seeing an interest in clean energy procurement pop up in industries ranging from mining to manufacturing, as a result of a variety of motivators. In the beginning, the corporate renewables revolution was confined to the most environmentally progressive companies looking to meet sustainability goals. The increasingly competitive price of renewable energy is now inviting new industries to explore opportunities in the market. One of the most intriguing participants in the long-term renewable energy marketplace is the automotive industry. Renewable and clean energy is powering the future of the automobile industry. Gasoline and diesel may be the reigning champs, but it looks like theyve got some competition. With growing concerns of the automotive industrys impact on the environment through carbon emissions, where car owners are seeking alternative energy solutions that offer greater sustainability. Consumer demand for higher environmental consciousness is leading to a rise in sustainable mobility. Automobile manufacturers are witnessing a shift in the energy buying landscape. _________________________________________________________________ You should answer the following four questions: Q1. Critically discuss the key factors and forces in the general and industry environments that affect the demand for renewable and clean energy automobiles. (30 marks-650 words) Q2. Choose any manufacturer from automotive industry and based on your findings in Q1, discuss how these factors and forces affect your chosen manufacturers demand for their products and consequently their market position in this emerging industry. (20 marks-350 words) Q3. Discuss whether chosen manufacturers present and future market position is supported by its value chain and other key internal resources. Identify problems you think they are facing to meet these new upcoming challenges in this new emerging industry (30 marks-650 words) Q4. Critically discuss your chosen BusinessLevel-strategy. What are the challenges they might face to continue delivering its promises and stay ahead of competitors? Suggest ways by which they may sustain their worldwide market competitive position in future in this emerging industry. (20 marks- 350 words)

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