To evaluate competitive advantage, we must be able to assess the firm's performance -- are they...

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Finance

To evaluate competitive advantage, we must be able to assess thefirm's performance -- are they financially successful? Choose apublicly traded company(Microsoft, Amazon etc).For this company andthe company's main competitor create a Table/Chart AND a graph inExcel reporting the following information for2016-2018 : Gross Revenues (sales), Gross Profits,Net Profits, Net Profit Margin and Stock Price.
In addition to the table and a graph, write a 1 or 2 paragraphsummary of it's financial health. Calculate the percent changes foreach variable. Also, assess whether the company appears to have acompetitive advantage -- why or why not? If it does have anadvantage, do you think it is sustainable?

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We are going to compare the profitand loss statement of Alphabet Inc and Amazoncom IncAlphabet Profit andLossRevenue12312018Common Size12312017Common Size12312016Common SizeTotalRevenue13681900011085500090272000Cost ofRevenue595490004352455830004112351380003892GrossProfit772700005648652720005888551340006108OperatingExpensesResearchDevelopment214190001565166250001500139480001545Selling General andAdministrative244590001788197650001783174700001935NonRecurringOthersTotal OperatingExpenses1054270007706819730007395665560007373Operating Income orLoss313920002294288820002605237160002627Income from See Answer

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To evaluate competitive advantage, we must be able to assess thefirm's performance -- are they financially successful? Choose apublicly traded company(Microsoft, Amazon etc).For this company andthe company's main competitor create a Table/Chart AND a graph inExcel reporting the following information for2016-2018 : Gross Revenues (sales), Gross Profits,Net Profits, Net Profit Margin and Stock Price. In addition to the table and a graph, write a 1 or 2 paragraphsummary of it's financial health. Calculate the percent changes foreach variable. Also, assess whether the company appears to have acompetitive advantage -- why or why not? If it does have anadvantage, do you think it is sustainable?