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  3. to assess a cola video ad, a random sample of 38 i

To assess a cola video ad, a random sample of 38 individuals from a target audience...

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Question

Statistics

To assess a cola video ad, a random sample of 38 individualsfrom a target audience was selected to participate in a copy test.Participants viewed two ads, one of which was the ad being tested.Participants then answered a series of questions about how muchthey liked the ads. An adindex measure was created and stored inAdindex; the higher the adindex value, the more likeable the ad.Compute descriptive statistics and perform an appropriate test todetermine if there is a difference between the two ads. State yourhypotheses, your findings and conclusions in a report. (Use the0.05 level of significance.)

Respondent

Cola A Adindex

Cola B Adindex

1

12

21

2

24

24

3

18

18

4

12

15

5

21

18

6

12

18

7

15

21

8

24

24

9

9

18

10

9

21

11

24

18

12

18

27

13

18

9

14

24

21

15

27

18

16

18

15

17

9

15

18

15

30

19

21

18

20

15

24

21

24

30

22

21

27

23

6

21

24

24

27

25

15

15

26

15

24

27

12

21

28

21

21

29

15

21

30

18

12

31

21

18

32

21

27

33

21

24

34

30

24

35

27

30

36

24

27

37

15

27

38

30

21

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