Tipton One-Stop Decorating sells paint and paint supplies, carpet, and wallpaper at a single-store loca-tion...
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Tipton One-Stop Decorating sells paint and paint supplies, carpet, and wallpaper at a single-store loca-tion in suburban Des Moines. Although the company has been very profitable over the years, manage-ment has seen a significant decline in wallpaper sales and earnings. Much of this decline is attributable to the Internet and to companies that advertise deeply discounted prices in magazines and offer custom-ers free shipping and toll-free telephone numbers. Recent figures follow.
Paint & Supplies
Carpeting
Wallpaper
Sales
$380,00
$460,000
$140,00
Variable Cost
$228,000
$322,000
$112,000
Fixed Costs
56,000
75,000
45,000
Total Costs
$284,000
$397,000
$157,000
operating income (loss)
$96,000
$63,000
$(17,000)
Tipton is studying whether to drop wallpaper because of the changing market and accompanying loss. If the line is dropped, the following changes are expected to occur:
The vacated space will be remodeled at a cost of $12,400 and will be devoted to an expanded line of high-end carpet. Sales of carpet are expected to increase by $120,000, and the lines overall con-tribution margin ratio will rise by five percentage points.
Tipton can cut wallpapers fixed costs by 40 percent. Remaining fixed costs will continue to be incurred.
Customers who purchased wallpaper often bought paint and paint supplies. Sales of paint and paint supplies are expected to fall by 20 percent.
The firm will increase advertising expenditures by $25,000 to promote the expanded carpet line.
Required:
1. Should Tipton close its wallpaper operation? Show computations to support your answer.
2. Assume that Tiptons wallpaper inventory at the time of the closure decision amounted to $23,700. How would you have treated this additional information in making the decision?
3. What advantages might Internet- and magazine-based firms have over Tipton that would allow these organizations to offer deeply discounted pricesprices far below what Tipton can offer?
4. Build a spreadsheet: Construct an Excel spreadsheet to solve requirement (1) above. Show how the solution will change if the following information changes: sales were $400,000, $450,000, and $130,000, for paint and supplies, carpeting, and wallpaper, respectively.
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