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Tim is responsible for marketing and marketing research for an automotive...

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Accounting

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Tim is responsible for marketing and marketing research for an automotive parts retail franchise. His boss has asked him to cut back expenses in marketing research: "Why can't you just use information off the Internet?" What is Tim's best response to try to get his boss to change his mind? "Those are secondary data, and they may not be as timely, accurate, and relevant as what we need! "We can try, but it it's wrong it's not my fault." "You should never use any information from the Internet in marketing research "This is a matter of principle. I quit Tarther not use any data at all than use secondary data

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