Three years ago, Jennifer Davis and her brother-in-law David Miller opened Shamrock Department Store. For...
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Three years ago, Jennifer Davis and her brotherinlaw David Miller opened Shamrock Department Store. For the first years, business was good, but the following condensed income statement results for were disappointing.SHAMROCK DEPARTMENT STOREIncome StatementFor the Year Ended December Net sales Cost of goods sold Gross profit Operating expensesSelling expenses Administrative expenses Net income $Jennifer believes the problem lies in the relatively low gross profit rate of David believes the problem is that operating expenses are too high.Jennifer thinks the gross profit rate can be improved by making two changes. Increase average selling prices by ; this increase is expected to lower sales volume so that total sales dollars will increase only Buy merchandise in larger quantities and take all purchase discounts. These changes to purchasing practices are expected to increase the gross profit rate from its current rate of to a new rate of Jennifer does not anticipate that these changes will have any effect on operating expenses.David thinks expenses can be cut by making these two changes. Cut sales salaries of $in half and give sales personnel a commission of of net sales. Reduce store deliveries to one day per week rather than twice a week; this change will reduce delivery expenses of $ by David feels that these changes will not have any effect on net sales.Jennifer and David come to you for help in deciding the best way to improve net income.Prepare a condensed income statement for assuming Jennifer's changes are implemented.
Three years ago, Jennifer Davis and her brotherinlaw David Miller opened Shamrock Department Store. For the first years, business was good, but the following condensed income statement results for were disappointing.SHAMROCK DEPARTMENT STOREIncome StatementFor the Year Ended December Net sales Cost of goods sold Gross profit Operating expensesSelling expenses Administrative expenses Net income $Jennifer believes the problem lies in the relatively low gross profit rate of David believes the problem is that operating expenses are too high.Jennifer thinks the gross profit rate can be improved by making two changes. Increase average selling prices by ; this increase is expected to lower sales volume so that total sales dollars will increase only Buy merchandise in larger quantities and take all purchase discounts. These changes to purchasing practices are expected to increase the gross profit rate from its current rate of to a new rate of Jennifer does not anticipate that these changes will have any effect on operating expenses.David thinks expenses can be cut by making these two changes. Cut sales salaries of $in half and give sales personnel a commission of of net sales. Reduce store deliveries to one day per week rather than twice a week; this change will reduce delivery expenses of $ by David feels that these changes will not have any effect on net sales.Jennifer and David come to you for help in deciding the best way to improve net income.Prepare a condensed income statement for assuming Jennifer's changes are implemented.
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