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This week, your assignment is to go out into the real world and find a product...

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General Management

This week, your assignment is to go out into the real world andfind a product or service of your choosing, then using thecomponents of the 4E framework listed above, outline how anentrepreneur marketing this product or service can augment orenhance his or her marketing mix efforts via social media.

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The process of improvement of marketing mix via social media comprises of following steps a Engage The customers need to be engaged via different platforms by providing them with value adding inputs time to time through social media and engaging them to share their opinions about the product and participate in various discussions online These inputs will not only help to gain the vital customer opinions and perceptions about the product but also    See Answer
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