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This is a marketing strategy, but no tab for marketing. An Integrated Marketing Strategy...

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Finance

imageThis is a marketing strategy, but no tab for marketing.

An Integrated Marketing Strategy for FEMSA Prior to beginning work on this assignment, review the FEMSALinks to an external site. The goal of the paper is to integrate theories and concepts from the textbook and readings into your own ideas to create specific marketing ideas to promote the brand (good or service) with a particular target market. Refer to the previous assignments completed in this course for insight into how to develop your final paper. In your paper, Describe the company. Provide an Overview/Executive Summary of the marketing strategy. Describe the good or service and desired brand image. Describe the target market, including buyer motivations, demographics, and psychographics. Describe the overall marketing strategy, including positioning strategy versus competitors. Describe a promotions and advertising campaign that includes a description of one advertisement. Recommend and describe a public relations campaign. Describe the use of an Internet marketing campaign, including website and email. Describe a direct marketing campaign, including Customer Relationship Management

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