This chapter looks at personal selling, the oldest form of marketing and one of the oldest...

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This chapter looks at personal selling, the oldest form ofmarketing and one of the oldest professions.Â Â One of thekey points this week concerns the difference between\"transaction-oriented\" personal selling and \"relationship-oriented\"personal selling. One of the reasons this distinction has become soimportant is that consumers are using other information to doinitial research into the product or service before engaging theseller. After studying this concept in the text, try to come upwith an example of a company that has succeeded in migrating tothis new form of personal selling. Explain your choice.

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Samsung is an incredible powerhouse as far as personal selling because of the enormous advertising advantage over their opposition Innovation has additionally changed the methodology of personal selling making it simpler for organizations to focus on their buyers Samsung centers around relationship selling making results of high worth that will speak to the customer over a significant stretch of time Instances of this are found in See Answer

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