Think about examples where “Big Data” seems to have been used to target you or improve...

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General Management

Think about examples where “Big Data” seems to have been usedto target you or improve your experience with a firm ororganization. Research the effort online to see if you can uncoverany details. How does this make you feel on the spectrum spanningfrom “great service” to “creeped out”?

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Answer As the environment becomes more digitalized there is progress in collecting information on consumers including data documenting buying behavior interests and dislikes Such useful but different bits of information come from a variety of sources in a variety of formats Brands also receive an immense quantity of data from clients Customer feedback can be gathered in many touchpoints from the purchasing history to social media comments Additional details on how the personalized experience is affectable to business activities are generated by the contact center metrics such as average response time and first contact resolution This voluminous and varied information is created by little pockets of useful information and an abundance of other noise data which is called big data Big data is different from conventional information because it is unstructured and distributed making it difficult to understand See Answer

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