There is a new trend in consumer behavior in the marketplace called showrooming. This refers...
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There is a new trend in consumer behavior in the marketplace called showrooming. This refers to consumers going to shop, touch and try products in a brick-and-mortar retail store, with no intention of buying the product there. They then go online to find the product they liked from a competitor at a lower price because that website does not have all the costs/expenses of a retail store to pass on to the consumer. Do you think that showrooming is acceptable/ethical consumer behavior? Why or why not?
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