There are a number of differences and challenges when a company looks at marketing domestically and internationally....

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General Management

There are a number ofdifferences and challenges when a company looks at marketingdomestically and internationally. Pick a country (not the UnitedStates) and share what country you have selected. Discuss thedifferences and challenges of marketing in that country whencompared with the U.S. What things should a company take intoconsideration when developing marketing plans internationally?Areas of focus in your post may include:

  • the customers: Are the customers the same?
  • human resources
  • currencies, governments and rules and regulations
  • different customs, etiquette, etc.
  • advertising issues and resources
  • language differences

You must use a minimumof three scholarly resources, cited with parenthetical APA stylecitations in the body, and referenced at the bottom with APA stylereferences.

Answer & Explanation Solved by verified expert
4.3 Ratings (734 Votes)
Country selected INDIADiscuss the differences and challenges ofmarketing in that country when compared to theUSWhen you are working towards aproduct or service development you will also consider the targetmarket When your business activities are designed to operate anddeliver your product or services in more than one country than itis called an international market or else domestic if only onecountry is consideredIt is crucial to note that for anyof the markets the purpose of business would be the same though thestrategy and action plan might change Every business workingtowards globalization need to assure some early action planfulfilled which are They need to reach out to theirpotential customersTo deliver product or services ataffordable ratesTo earn profit for their offeredbusiness product or servicesDIFFERENCES AND CHALLENGES ININDIA To reach out to potentialcustomers the company needs advertisements and promotions in    See Answer
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