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The words magnetism, charisma, authenticity, and class are used to describe persons who are admired and respected. These special individuals are also memorable. Some say class and charm are fading fast from the American scene, replaced by bad behavior displayed by professional athletes, movie stars, radio and TV commentators, and politicians. Yet, there are some role models worth remembering. The late Paul Newman was a serious actor, a successful racer, and a generous philanthropist. He established New-man s own brand of food and condiments and then directed more than $ 250 million to charity. He was dedicated to helping make the world a better place for all. 50 Arthur Ashe was the first African-American male to win the U. S. Open and Wimble-don tennis tournaments and the first African-American on the U. S. Davis Cup team. He was also the first African-American male ranked number one in the tennis world. He displayed a unique combination of grace and class. His life was marked by personal modesty, civility, and generosity. Ashe led an exemplary family and professional life until his untimely death from AIDS, which he had contracted after heart bypass surgery. The late Payne Stewart, killed in the bizarre crash of a Learjet, is remembered as a vicious competitor and a classy hero to many golf fans. Cellist Yo-Yo Ma and talk-show host Oprah Winfrey display magnetism and charm. The authors of Make Yourself Memorable say that memorable people have style. They describe the four interlocking elements of style as look, conduct, speech, and 0 presentation. Ann Landers, the late advice columnist, used to say that if you had class, success would follow. She described some of the elements of class: 51 Class never tries to build itself up by tearing others down. Class never makes excuses. Class knows that good manners are nothing more than a series of small, inconsequential sacrifices. Class is comfortable in its own skin. It never puts on airs. Class is real. It can t be faked. QUESTIONS 1. Some social critics say that too many people these days are rude, crude, and in- considerate of others. Do you agree? Explain. 2. Make a list of prominent people who, in your opinion, have class. Also, make a list of friends or coworkers who have class. List and evaluate the personal qualities displayed by these individuals you most admire. 3. If you want to become a more memorable person, someone with class-what type of self-improvement program would you undertake? Explain. If you decided to develop a strong personal brand, would class be a major component of your brand? a a

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