The Westchester Chamber of Commerce periodically sponsors publicservice seminars and programs. Currently, promotional plans areunder way for this year's program. Advertising alternatives includetelevision, radio, and online. Audience estimates, costs, andmaximum media usage limitations are as shown: Constraint TelevisionRadio Online Audience per advertisement 110,000 18,000 30,000 Costper advertisement $1,500 $250 $500 Maximum media usage 11 21 13 Toensure a balanced use of advertising media, radio advertisementsmust not exceed 50% of the total number of advertisementsauthorized. In addition, television should account for at least 10%of the total number of advertisements authorized.
(a) If the promotional budget is limited to $23,000, how manycommercial messages should be run on each medium to maximize totalaudience contact? If your answer is zero enter “0”. AdvertisementAlternatives No of commercial messages Television Radio Online Whatis the allocation of the budget among the three media?Advertisement Alternatives Budget ($) Television $ Radio $ Online $What is the total audience reached?
(b) By how much would audience contact increase if an extra $100were allocated to the promotional budget? Round your answer to thenearest whole number. Increase in audience coverage ofapproximately
