The visitors who visited the webpage were offered to get one free promotional subscription for...
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Accounting
The visitors who visited the webpage were offered to get one free promotional subscription for one month and 70% took advantage of that. The next month, only 40% of them bought the subscripion fee for at least one month.
Marketing campaign
Cost
Visits on webpage
Internet ad
$80.000
47 visits
Targeted mail
$250.000
104 visits
TV coverage
$0
76 visits
Cost for free promotional subscription for one customer
$5,000
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1) What is the cost to get each customer who pays at least for one subscription month, based on the different marketing campaign strategies?
2) Which marketing strategy is most promising?
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