The University of Cincinnati Center for Business Analytics is anoutreach center that collaborates with industry partners on appliedresearch and continuing education in business analytics. One of theprograms offered by the center is a quarterly Business IntelligenceSymposium. Each symposium features three speakers on the real-worlduse of analytics. Each of the corporate members of the center(there are currently 10) receives eight free seats to eachsymposium. Nonmembers wishing to attend must pay $75 per person.Each attendee receives breakfast, lunch, and free parking. Thefollowing are the costs incurred for putting on this event:
Rental cost for the auditorium: | $150 | |
Registration Processing: | $8.50 | per person |
Speaker Costs: 3@$800 | $2,400 | |
Continental Breakfast: | $4.00 | per person |
Lunch: | $7.00 | per person |
Parking: | $5.00 | per person |
(a) | The Center for Business Analytics is considering a refundpolicy for no-shows. No refund would be given for members who donot attend, but for nonmembers who do not attend, 50% of the pricewill be refunded. Build a spreadsheet model in Excel thatcalculates a profit or loss based on the number of nonmemberregistrants. Extend the model you developed for the BusinessIntelligence Symposium to account for the fact that historically,25% of members who registered do not show and 10% of registerednonmembers do not attend. The center pays the caterer for breakfastand lunch based on the number of registrants (not the number ofattendees). However, the center only pays for parking for those whoattend. What is the profit if each corporate member registers theirfull allotment of tickets and 127 nonmembers register? |
| If required, round your answers to two decimal places. B) Use a two-way data table to show how profit changes as afunction of number of registered nonmembers and the no-showpercentage of nonmembers. Vary number of nonmember registrants from80 to 160 in increments of 5 and the percentage of nonmemberno-shows from 10% to 30% in increments of 2%. In which interval ofnonmember registrants does breakeven occur if the percentage ofnonmember no-shows is 22%? | | | | Breakeven appears in the intervalof to number of registerednonmembers. |
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