The textbook lists eleven types of strategies (forward
integration, backward integration, horizontal integration, market
penetration, market development,...
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General Management
The textbook lists eleven types of strategies (forwardintegration, backward integration, horizontal integration, marketpenetration, market development, product development, relationdiversification, unrelated diversification, retrenchment,divestiture, and liquidation). Describe and give examples ofeach.
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1 Forward integration is a form of vertical integration The business activities are expanded however the company has direct control of direct distribution of its products This strategy is adopted by company that moves down the supply chain Direct selling is a classic example of forward integration For example a farmer selling directly at the farmers market 2 Backward integration is also a form of vertical integration The company at the end of the supply chain strategizes its business activities upstream for improved efficiency and cost savings Example Amazon is a classic example Amazon was a books
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