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  3. the term marketing mix refers to a unique blend of

The term marketing mix refers to a unique blend of product, distribution, promotion, and pricing strategies...

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General Management

The term marketing mix refers to a unique blend ofproduct, distribution, promotion, and pricing strategies designedto produce mutually satisfying exchanges with a target market. Youmay have heard this described as the 4 P’s of marketing (product,place, promotion, price). Review and understand the four parts ofthe marketing mix in your text. Then choose an idea, good, orservice with which you are familiar and describe its marketing mixand how it resulted (or did not result) in a satisfying exchangefor you. Clearly explain each element. 1. Describe the product. 2.How is it distributed or placed? 3. How is it promoted? 4. How isit priced relative to competition?

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Service Online budgetary hotel MARKET STRATEGY Product Mix high Quality Level availability of minimum amenities Place Mix Covering all major corners of the cities Promotion Mix Sales people online booking social media Online Travel Agencies press media Mobility Price Mix Cost effective pricing loyalty discount offers People Mix Trained front line sales customer service employees Rewards Recognition Physical Evidence Servicescape Business    See Answer
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