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The success of a cost-leadership strategy is best measured by assessing the____________________, while the success...

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Accounting

The success of a cost-leadership strategy is best measured by assessing the____________________, while the success of a differentiation strategy is best measured by assessing the_________________ .

a.gross margin; net profit margin

b. net profit margin; gross margin

c.operating profit margin; gross margin

d.operating profit margin; net profit margin

e.gross margin; operating profit margin

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