The Springfield Nor’easters:
Maximizing Revenues in the Minor Leagues
What do you consider to be the key findings of the researchsurvey? Comment on what Buckingham learned about a prospectivecustomer profile, pricing, and single-ticket versus season-ticketpackages.
What considerations should the Nor'easters take into account inestablishing a pricing policy?
Design a ticket pricing plan for the Nor'easters' first season.Be very specific, and be prepared to explain your assumptions --especially assumptions of cause and effect -- that underlie yourstrategy. Should Buckingham offer more than one type of seasonticket package? How, if at all, should ticket pricing vary bypackage type? How, if at all, can Buckingham take advantage ofconsumer interest in grandstand seating?
Using the pricing plan you have designed and given Buckingham'sassumptions about concession sales, will the team reach breakevenin the first year? If not, what options does Buckingham have toreach his target?
