The Regal Cycle Company manufactures three types of bicycles—adirt bike, a mountain bike, and a racing bike. Data on sales andexpenses for the past quarter follow:
| Total | Dirt Bikes | Mountain Bikes | Racing Bikes |
Sales | $ | 924,000 | | $ | 266,000 | | $ | 401,000 | | $ | 257,000 | |
Variable manufacturing and selling expenses | | 465,000 | | | 112,000 | | | 196,000 | | | 157,000 | |
Contribution margin | | 459,000 | | | 154,000 | | | 205,000 | | | 100,000 | |
Fixed expenses: | | | | | | | | | | | | |
Advertising, traceable | | 69,400 | | | 8,400 | | | 40,800 | | | 20,200 | |
Depreciation of special equipment | | 44,100 | | | 20,400 | | | 7,900 | | | 15,800 | |
Salaries of product-line managers | | 114,600 | | | 40,700 | | | 38,200 | | | 35,700 | |
Allocated common fixed expenses* | | 184,800 | | | 53,200 | | | 80,200 | | | 51,400 | |
Total fixed expenses | | 412,900 | | | 122,700 | | | 167,100 | | | 123,100 | |
Net operating income (loss) | $ | 46,100 | | $ | 31,300 | | $ | 37,900 | | $ | (23,100) | |
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*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by theracing bikes and wants a recommendation as to whether or not theline should be discontinued. The special equipment used to produceracing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter ofdiscontinuing the Racing Bikes?
2. Should the production and sale of racing bikes bediscontinued? Y or N
3. Prepare a properly formatted segmented income statement thatwould be more useful to management in assessing the long-runprofitability of the various product lines.
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| | Totals | Dirt Bikes | Mountain Bikes | Racing Bikes | | | | | | | | | | | Contribution margin (loss) | | | | | Traceable fixed expenses: | | | | | | | | | | | | | | | | | | | | Total traceable fixed expenses | | | | | Product line segment margin (loss) | | | | | | | | Net operating income(loss) | |
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