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The population of the US is approximately 305 million people, among which 51% of the total population or 156 million are women. Among the women in the US, market researchers presume that 31 million female children age 0-14 are non-shavers and therefore do not use women's razors. In addition, it is estimated that about 12% of females above 14 only use waxing or laser hair removal instead of shaving. Among the target market of US adult female shavers, there are segments of heavy, moderate, and light shavers. It is estimated through market research that 15% of women are heavy shavers shaving every day, 70% are moderate shavers shaving once a week, and 15% are light shavers shaving twice per month. From past research and experience, it is found that in average heavy shavers buy 12 razor blades, moderate shavers 7 , and light shavers 3 razor blades per year. - What is the market size of the women's razor blades in units? - Target market: 156 million -31 million =125 million 88%=110 million females - Market size in units: Further research also reveals that heavy shavers tend to pay for the higher end of razor blades with the best technology at the average price of $8.99. Light shavers pay slightly less at an average price of $7.99; while the moderate shavers pay the least ($5.99) because they mostly buy what is on sale. - What is the market size of the women's razor blades in dollars

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