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The objective of this project is to conduct a trend analysis for a company, which reports to the CEO of the company. The CFO of the company is concerned about the financial performance of the company and its comparison with major competitors in the industry, and has requested insights from the team to project future financial performance and improve financial stability. The specific assignment includes an introduction, trend analysis, specific recommendations, and reflection.

For the trend analysis, students will evaluate the financial performance of the assigned company over the past five years using growth rates for sales, COGS, interest expense, net income, assets, total liabilities, and shareholder equity. The same data will be presented for a major competitor. The findings will be presented in tables and graphs, and a 2-3 page analysis will compare the financial trends of the assigned company with the major competitor.

Based on the analysis, students will develop a specific recommendation with supporting rationale about whether the assigned company's recent trends demonstrate sufficient financial strength, whether it will be financially sustainable over the next two to three years, and which steps should be taken to improve its financial stability.

The paper must be organized into sections with sub-headings and follow a logical and smooth flow. Tables, figures, and other graphics should be used to summarize and support the analysis presented in the paper. All sources should be appropriately cited using APA citation methodology.

Finally, students will write a reflection paragraph about what they learned from the assignment and how they can apply it in the workplace. The paper should be double-spaced, use 12-point Times New Roman font, and have one-inch margins. There is no need to sign up for any premiums or pay for any information for the project.

In order to showcase your discoveries, it is necessary to construct the appropriate table(s). Furthermore, you have the option of producing your own graphs or utilizing the bar graphs found at www.marketwatch.com.

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