The Nike sales rep called and wants you to put their entire line in your local...

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The Nike sales rep called and wants you to put their entire linein your local Hibbett's Sporting Goods store in anticipation fornext Spring's soccer season. Corporate dictates that you carryNike's products, but you have local decision-making power to howmuch and what Nike products you will actually carry. Apply theFactors that Influence Merchandising Decisions to the 6Considerations in Devising Merchandising Planning for your localHibbett's Sports store. These decisions are made now for deliverynext Spring. Make the merchandising decisions on what Nike productsyou will carry in the store. Does Nike fit your merchandisingstrategy? Explain the reasons for your decision. The key to thisexercise is applying the basics of merchandising!

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HIBBETT SPORTS STORES a full line sports good retailer owns 1025 retail stores in 32 statesmajor stores are in GEORGIA 97 TEXAS 97 AND ALABAMA 90so keeping in mind the standard of the store here are the factors that can influence the merchandising decision MARKET DIVERSITY NEEDS TO MAKE A RESEARCH ABOUT THE MARKET DIVERSITY THAT HOW MANY OF MY CUSTOMERS ARE WILLING OR WANT TO BUY THE EQUIPMENTS OF NIKE BECAUSE I HAVE A VARIETY OF PRODUCTS IN MY STORE SO I NEED TO FIGURE OUT THE TYPE OF CONSUMERS OF MY LOCATION CONSUMER PREFERENCE FOR THAT RANGE OF See Answer

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