90.2K

Verified Solution

Link Copied!

The marketing manager of Busch's, a regional grocery store in Michigan, wants to evaluate the effectiveness of a newspaper advertising campaign for a store brand breakfast cereal named Crispy Hexagons. The cercal is purchased from Kellogg Company in Battle CrockMichigan and packaged with Busch's name and logo. He has gathered data from the Nori store over the last 12 weeks. The data is presented below. wack advertising sales in boxes 1 5507 11,210 2 S793 11.880 3 5390 11.160 5923 12,080 5 5338 11,290 6 $507 11.430 7 $325 10,970 8 $1.053 12.030 9 5689 11.420 10 5728 11,760 11 $936 11,780 12 $1,092 11,910 average S690 $11.577 The cost structure for a package of Crispy hexagons without the advertising is presented below selling price $130 purchase price S2.60 store management salaries $0.12 $0.27 $0.36 store utilities and insurance equipment depreciation store lease operating income $0.29 -50.34 (1) How many additional boxes of cereal are sold per dollar of advertising? This is an exception to the show your work rule", you will have to hard code the answer into the box at the right points) The marketing manager of Busch's, a regional grocery store in Michigan, wants to evaluate the effectiveness of a newspaper advertising campaign for a store brand breakfast cereal named Crispy Hexagons. The cercal is purchased from Kellogg Company in Battle CrockMichigan and packaged with Busch's name and logo. He has gathered data from the Nori store over the last 12 weeks. The data is presented below. wack advertising sales in boxes 1 5507 11,210 2 S793 11.880 3 5390 11.160 5923 12,080 5 5338 11,290 6 $507 11.430 7 $325 10,970 8 $1.053 12.030 9 5689 11.420 10 5728 11,760 11 $936 11,780 12 $1,092 11,910 average S690 $11.577 The cost structure for a package of Crispy hexagons without the advertising is presented below selling price $130 purchase price S2.60 store management salaries $0.12 $0.27 $0.36 store utilities and insurance equipment depreciation store lease operating income $0.29 -50.34 (1) How many additional boxes of cereal are sold per dollar of advertising? This is an exception to the show your work rule", you will have to hard code the answer into the box at the right points)

Answer & Explanation Solved by verified expert

See Answer