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The marketing environment consists of external forces that directly or indirectly influence an organization's acquisition...

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Accounting

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The marketing environment consists of external forces that directly or indirectly influence an organization's acquisition of inputs and the generation of outputs. True False Question 5 Consumer protection legislation deals with consumer safety issues. True False Question 6 There is evidence that being socially responsible and ethical is beneficial for business. True False The three major levels of market coverage are intensive, selective, and exclusive distribution. True False Question 12 1 pts Transportation adds time and place utility to a product by moving it from where it is made to where it is purchased and used. True False Question 13 1 pts Advertising, personal selling, sales promotion, and public relations are called promotional mix ingredients. True False The target audience for an advertising campaign is the people at whom the advertising is aimed. True False Question 15 At the closing stage of the personal selling process, a salesperson asks the prospect to buy the product. True False Question 16 A pricing strategy is a course of action designed to achieve pricing and marketing objectives. True False

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