The marketing director of a small private university is considering launching an advertising campaign-the first in...

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The marketing director of a small private university isconsidering launching an advertising campaign-the first in theuniversity's history-to boost student enrollment. She favored a mixof television, radio, and print advertising; recently, however, sheread an article on the growing importance of inbound marketing. Shehas turned to you for advice on the relative merits of outboundmarketing versus inbound marketing. What do you tell her? Can youprovide any recommendations about what she should do for hercampaign?

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Outbound Marketing is the traditional advertising methodsIt includes television and radio advertisingprint advertisingtelemarketing direct mail etcOn the other handInbound Marketing is a technique for drawing customers to products and services via social media marketingsearch engine optimization and brandingcontent marketing etc Outbound Marketing method is not that effective as they were once In this case televisionradio and See Answer

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