The marketing director of a small private university isconsidering launching an advertising campaign-the first in theuniversity's history-to boost student enrollment. She favored a mixof television, radio, and print advertising; recently, however, sheread an article on the growing importance of inbound marketing. Shehas turned to you for advice on the relative merits of outboundmarketing versus inbound marketing. What do you tell her? Can youprovide any recommendations about what she should do for hercampaign?
