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The marketing department has come up with a new Integrated Marketing Communication plan, through which...

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Finance

The marketing department has come up with a new Integrated Marketing Communication plan, through which the awareness can be increased to 60% which will surely contribute positively to the total profit. Implementing the new IMC plan is costing company 15 Million Rupees. According to you what should be a viable decision for the firm at this point? And Why?

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