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The importance of brands and brand equity was illustrated throughout class in several cases, and readings....

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Finance

The importance of brands and brand equity wasillustrated throughout class in several cases, and readings. Fromthese resources/discussions, what conclusions can you draw aboutbrands and brand equity in marketing strategy?

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Answer Brand Equity It is the brands value It is related to marketing Brand equity refers to goodwill and market reputation of the company Brand equity is a tool of marketing strategy Brand equity is the image and perception of companys    See Answer
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