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The goal of this activity is for you to identify examples of different segments of B2B markets. Read the description of each item and determine the appropriate B2B market segment in which the item belongs. If the drop-down does not populate, write the answer MANUFACTURERS, RESELLERS, INSTITUTIONS, or GOVERNMENT to the side. 1. Procter \& Gamble is a global company providing consumer products in the areas of pet supplies, pharmaceuticals. bersonal care, and cleaning supplies. 2. Hospitals are organizations that provide health care for individuals. 3. Hyundai is the fifth largest automobile maker in the world. 4. Red Cross prepares communities for emergencies and works to keep people safe after emergencies. 5. U.S. Steel is one of the largest fully integrated steel producers in the United States. 6. Washington, DC, public schools consist of more than 100 schools and has an annual budget of more than $700 million. 7. Walmart runs global operations of discount department stores and warehouse stores. 8. The U.S. federal government is made up of the executive, legislative, and judicial branches of government. These branches make decisions nationally and globally. 9. An automobile dealership is a business that sells new and/or used cars at the retail level. 10. U.S. Department of Defense headquarters is in the Pentagon. 11. Coca-Cola distributors are marketers and distributors of Coca-Cola. They sell to retail outlets to reach the consumer. 12. The California state government contains the agencies, departments, and officials that develop and enact laws for the cities and counties of California

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