The future in the building toy market held both opportunity anduncertainty, with new threats emerging from increased control overlicensing agreements, loss of trademark protection and competitionfromTnew and existing sources. It was important for the LEGOmanagement team to
(Question) "identify where to expand current productlines in order to help the company formulate a strategy to ensurethat LEGO"
(which country should be the next one to expansion and why)
FYI.
At this moment, there are already 48 countries
- Austria
- Belgium
- Brazil
- Canada
- Chile
- China
- Columbia
- Costa Rica
- Czech
- Denmark(1st) (+Legoland)
- Dubai (+Legoland)
- England
- Estonia
- Finland
- France
- Germany (+Legoland)
- Greece
- Hungary
- India
- Ireland
- Italy
- Japan (+Legoland)
- Korea
- Latin America
- Latvia
- Lithuania
- Luxembourg
- Malaysia (+Legoland)
- Mexico
- Netherland
- New Zealand
- Norway
- Panama
- Peru
- Poland
- Portugal
- Russia
- Singapore
- Slovakia
- Slovenia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom
- United State (+Legoland)
