The future in the building toy market held both opportunity and uncertainty, with new threats emerging...

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General Management

The future in the building toy market held both opportunity anduncertainty, with new threats emerging from increased control overlicensing agreements, loss of trademark protection and competitionfromTnew and existing sources. It was important for the LEGOmanagement team to
(Question) "identify where to expand current productlines in order to help the company formulate a strategy to ensurethat LEGO"
(which country should be the next one to expansion and why)
FYI.
At this moment, there are already 48 countries
Austria
Belgium
Brazil
Canada
Chile
China
Columbia
Costa Rica
Czech
Denmark(1st) (+Legoland)
Dubai (+Legoland)
England
Estonia
Finland
France
Germany (+Legoland)
Greece
Hungary
India
Ireland
Italy
Japan (+Legoland)
Korea
Latin America
Latvia
Lithuania
Luxembourg
Malaysia (+Legoland)
Mexico
Netherland
New Zealand
Norway
Panama
Peru
Poland
Portugal
Russia
Singapore
Slovakia
Slovenia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom
United State (+Legoland)

Answer & Explanation Solved by verified expert

3.9 Ratings (642 Votes)

Lego is continuing to make significant investment in China and India This is evident from the fact that even though there was an increase of 4 percent in the companys revenue for the year 2019 there was a decrease of 12 percent in its net profit for the same year Still the companys CEO is satisfied with the See Answer

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