The following table shows the market shares during the first three months of 2017 for companies...

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Economics

  1. The following table shows the market shares during the firstthree months of 2017 for companies in the US personal computer (PC)market:

Company

Market Share

Lenovo

20%

Hewlett-Packard

20%

Dell

15%

ASUS

7%

Apple

7%

ACER

6%

Others

25%

  1. Treating “Others” as a single firm, how would the “Agencies”characterize the concentration level in this market? How does youranswer change if “Others” consists of 5 firms each with 5% marketshare? Explain/Show Work. USE HHI

  1. Treating “Others” as a single firm, predict whether theagencies would challenge a merger between Dell and Apple. How doesyour answer change (if at all) if you treat “Others” as 5 firmseach with 5% market share? Explain/Show Work.USE HHI
  1. This time, suppose Lenovo and Hewlett-Packard were to merge.Treating “Others” as a single firm, would this merger likely beblocked? If so, is it presumptively illegal? Does your answerchange if you treat “Others” as 5 firms each with 5% market share?Explain/Show Work. USE HHI

Answer & Explanation Solved by verified expert
4.2 Ratings (727 Votes)
The Herfindahl Hirschman Index HHI is a common measure of level of concentration in the market sector This shows if the market is leaning towards few powerful players or many equal players Mathematically it is calculated by summing up the squares of market share percentages To much concentration of power may lead to monopolies and loss in consumer welfare The Justice Department in US uses HHI to scrutinise mergers It segments markets broadly into 3 types i 0 1500 Low concentration ii 1500 2500 Moderate Concentration iii 2500 10000 High Concentration In general if mergers increase HHI by 100 200 they are scrutinised    See Answer
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