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The following suggested questions should be answered in addition to any questions you can come up with.

All of these questions are marketing issues.

1. What are the needs of tennis players? Do they need more or different styles of tennis racquets?
2. How many different categories of tennis players are there? What kind of racquet does each category need? (handles, sizes, shapes, weights, and prices are factors.)
3. Which category of player does this firm want to sell to? (vour choice)
4. Estimate how many people are in this chosen category. How many of them will be playing over the next five years? How often will they buy a new racquet?
5. When will these customers buy? (are there season or trends?)
6. Where are these customers located? Where do they shop for tennis racquets?
7. What price are these customers willing to pay? Does this price leave a profit for the company?
8. How will the company communicate with potential customers? What type of promotion will reach them?
9. How will the racquets be packaged? What type of warranty will they carry? How will the firm provide customer service?
10. How many other companies are making racquets? What kinds of racquets and what prices do competitors offer?
11. What is the industry as a whole projected to do in the next five to ten years?

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