The following statement about \"Why the Message Matters\" comes from this chapter. You job is to...

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Operations Management

The following statement about \"Why the Message Matters\" comesfrom this chapter. You job is to find a \"marketing message\" fromwhatever source you choose about an existing product or servicewith which you are familiar. Then determine from your ownperspective whether or not you feel the \"marketing message\" isclearly stated. Explain why you feel the \"marketing message\" isclear, or why you feel it is not clear. Here is the statement fromthe chapter:

Why the Message Mattersâ€¦A clear, consistent message can be thedifference between a phenomenally successful marketing campaign andan utter waste of time and money. If you, as a marketer, have notdefined your message clearly, how likely is it that your targetaudiences will get the message you want them to hear? Answer: Notvery likely.

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The organisation whose marketing message I like to use is of Amazon Our goal is to be earths most customer centric company Analysing this line we can say that Amazon has used one of the best strategic lines to attract and retain its See Answer

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