The following research objective has been assigned to you in a digital marketing start-up where...
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The following research objective has been assigned to you in a digital marketing start-up where you are interning. "To understand the reasons/factors for millennials and Gen Z turning to Instagram as a news source." Explain the steps in Marketing Research (MR) process for this research objective. Design a questionnaire (with a minimum of 5 relevant questions) for the above research objective
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