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Introduction to Business Unit 4 Test True False Indicate whether the statement is true or false 1. A market is a group of people with the same amount of income. 2. Packaging is a major part of marketing, 3. Demographics are facts about products. 4. When a peeduct has passed the test market it is ready for the marketplace. 5. Using humor in an ad campaign is never a good idea. 6. Magazines ads have a longer life than newspaper ads because people take their time teading magazines but usually throw newspapers out right away. 7. Pop-up ads are a popular and effective means of online advertising 8. The Nielsen Media Research organization uses listener diaries to measure how many people are watching a certain program at a given time, Multiple Choice Identify the choice that best completes the statement or answer the question. 9. All of the following are functions of marketing excepe a distribution e financing b. selling d. accounting 10. The effort to inform, persuade, or remind potential customers about a business's products or services is known as a persuasion c. persecution b. promotion d. protection 11. Which of the following describes a channel of distribution that involves one or more intermediaries! a mass distribution c. indirect promotion b. direct distribution d. indirect distribution 12. All of the following can be considered intermediaries except a distributors c. retailers. b. wholesalers d. marketers. 13. The gathering and analysis of information on the size, location, and makeup of a market is called a. demographic analysis, c. information analysis, b. marketing research d. population research 14. All of the following are steps in the development of a product except a divide consumer groups into segments. b. screen ideas. 10:32 X Students' Chapter review (chapt... .. was become more 2 of 4 , tales - www. Awi wewe dece develop Atlete Www pod www 17 A defined by the w I Tenda . Dry Rew The 2 Tubes par www levd op w 2. Minister e advan payan vespe were ney 700 wheel the (rate 21 The 10:32 X Students' Chapter review (chapt... very le poule who verwe C Camp _urther initial 22 11 diper Mass w whe - piche perpleyhethew 1 aalm adaigalalalaap les teard postela pompe are termice the demonteri.com ch 10:32 X Students' Chapter review (chapt... the neare. 4 of 4 ently and persones Nunc tinction et What media the bed.com G

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