The following is NOT a consideration for why companies should make every effort to progress...
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Accounting
The following is NOT a consideration for why companies should make every effort to progress IP awareness and protection as a business priority and sustainable and effective resource: *
To secure rights to their own IP and to any other IP it relies on (e.g., software licenses and/or joint venture licenses)
To protect their enterprise brands and R&D investments
To encourage other companies to capitalize on their IP initiatives
To increase their market value and investor confidence
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