The Following are marketing concepts. Describe each of the
concepts :
Movement from mass production to customized...
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General Management
The Following are marketing concepts. Describe each of theconcepts :
Movement from mass production to customized products
The importance of mission or “knowing what business you arein”
The movement from “hard” to “soft”
Non-linear planning
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Moving from mass production to customise production can be an example of shifting organisation from general non premium goods to the customer services which usually involve high quality premium products Best type of approach is basically used for creating a premium market segment for a specific company which would benefit the company in a positive way and improve
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