the fixed costs are split $4 million for development and $2 million for marketing. Perform...
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the fixed costs are split $4 million for development and $2 million for marketing. Perform a sensitivity analysis where the sum of these two fixed costs remains at $6 million but the split changes. Specifically, let the fixed cost of development vary from $1 million to $5 million in increments of $0.5 million. Does Acme's best strategy change in this range? Use either a data table or PrecisionTree's Sensitivity Analysis tools to answer this question.
The same strategy is optimal unless the fixed cost of development is at least $ ---------- million. Then, it is besTnot to continue development.
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