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The family is the most important consumer buying organization in society, and family members constitute the...

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Operations Management

The family is the most important consumer buying organization insociety, and family members constitute the most influential primaryreference group. Name two family categorizations and discuss theimpact of each of the categories on buying behavior. Answer thisquestion in 300 words (marketing management).

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4.4 Ratings (763 Votes)
An individuals immediate family members play an essential role in influencing hisher buying behaviour No two individuals have same buying preferences The buying tendencies of individuals vary as per their age need income lifestyle geographical location willingness to spend family status and so on A close relative plays an important role in influencing purchasing behavior Individual purchasing priorities are not the same Individual purchasing trends vary according to    See Answer
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