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The drive-in cinemas offers both the comfort and security of social distancing. An entrepreneur figured out...

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General Management

The drive-in cinemas offers both the comfort and security ofsocial distancing. An entrepreneur figured out the key factors thataffect the consumers' decision to visit the drive-in cinemas areeconomic, functional, marketing/advertisement, personal factors,psychological factors and socio-demographic factors (such as race,age, occupation etc.). Imagine that you are working for a marketingresearch company and you have been asked to come up with 10 - 15comparative and relational research questions and identify whichcomponent each RQ corresponds to.

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The research questions to analyze the consumers decision about drivein cinemas What is your age Demographic What is your gender Demographic What do you do for a living    See Answer
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