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The director of marketing for Marbud Hardware is responsible for among other things, identifying new geographical regions for the company to enter. As part of the company's zero based budgeting process, the director submitted the following funding request as part of the process. Expand online sales and distribution -ranking 1- $1200000, Explore australia and new zealand market for expansion-ranking 2- 350000, Develop new advertising strategy-ranking 3- 1600000, and explore asia for expansion -ranking 4- 350000, total request is 3500000.

The senior management of Marbud has discussed the entry in to Asia the board of directors and securities analysts extensively. it is considered a logical extension of the current company footprint. The director of marketing is one of the few advocates of the entry in to australia and new zealand and is sure that such a direction can be shown to be superior. It is not uncommon at Marbud for the comapy to consider budget request and then decide to only fund 85-95 percent of the requested amounts.

required:

a. What do you think the director of marketing is trying to accomplish with the project ranking? is this ethical?

b. Is the marketing director likely to be successful in achieving the goal identified in requirements a?

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